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My Event Planning Journey: How Passion Led Me to Sponsorship

Guided by Passion: A Journey to Sponsored Events & Securing Sponsors.

Guided by Passion: My Journey to Securing Sponsors for Events

This photo was taken in 2001 at the 'Teen Fashion & Talent Show,' an event that attracted many sponsors. Looking back, I realize that my belief in the purpose of the event and my unwavering passion were the driving forces for planning events, even before I fully grasped the concept of sponsorship. Though I didn’t have a mentor or a clear roadmap, my conviction in the value of my events kept me going. It wasn’t just about asking for money—it was about offering something valuable to brands that resonated with my audience. My journey was shaped by persistence, trial and error, and a deep sense that I was being guided by something bigger than myself. There were setbacks along the way, but I kept moving forward, fueled by a vision I couldn’t ignore.

Explore Archive

My Journey

Impacting Beyond Sponsorship

The Impact of My Work in Event Sponsorship

I'm not just a bridge for financial support. I'm empowering events to be more meaningful, brands to be more human, and audiences to feel more connected—one sponsored-event at a time. It’s a legacy of win-win.

Event Sponsorship Expert, Speaker & EducatoR

Inspiring Event Planners to Secure Sponsors

Speaking Topics to Enlighten and Drive Success. Talks are tailored to the unique needs of your audience.

Signature Talk

  • The Three Foundational Pillars to Securing Sponsors: Helping Your Community Thrive
  • Helping Others While Managing My Own Mental Health


Your Partner in Sponsorship Success

Welcome to Vigilance Style & Grace

We are a dedicated partner committed to empowering event planners with expert strategies to secure the right sponsors and elevate their event success. Navigating the sponsorship landscape can be challenging, but we are here to simplify the process for you. With our personalized approach, hands-on coaching, and global reach, we ensure you have the tools and confidence to attract the right sponsors and create lasting partnerships. Let’s work together to make your sponsorship journey a triumph. Join us at Vigilance Style & Grace and experience success.

Event sponsorship expert, Roberta Vigilance is the owner of Vigilance Style & Grace, est. 1999.

We offer event planners

Sponsorship Solutions

Roberta Vigilance at Vigilance Style & Grace goes beyond securing sponsors—she empowers event planners with the knowledge, strategy, and connections to succeed. Passionate about results and committed to excellence, she provides expert sponsorship solutions through education, coaching, consulting, and hands-on sales support. Her focus is on equipping you with the tools to attract the right sponsors, build lasting partnerships, and elevate your event’s success. Experience the difference with Vigilance Style & Grace—your trusted sponsorship partner.

Navigating Sponsorship Success with Vigilance Style & Grace

It is a well-established fact that event planners often achieve greater sponsorship success when guided by a clear and effective strategy.


  • 20+ Years Experience
  • Countless Event Planners Empowered

Connecting Events and Sponsors

A platform that connects events and sponsors. It provides a space where event planners and sponsors can find each other and establish partnerships. 

Visit Events And Sponsors

Why attend this sponsorship training?

  1. You are passionate about your event. 
  2. You have a win-win mindset. 
  3. You value a partnership approach to sponsorship.
  4. You want expert guidance to secure sponsors successfully.

How To Secure sponsors for events workshop

This Introduction to Securing Sponsors for Events: A Beginner’s Guide workshop is offered both online and offline, the content and teaching style remain the same for all formats.


According to market trends, projected event sponsorship spending in 2025 is expected to range from $100 billion to $120 billion globally, with a significant portion from the rise of digital and
experiential event sponsorship opportunities (OpenAI, 2024).

Roberta Vigilance, Event Sponsorship Educator & Consultant

Focusing on What Matters: Helping Event Planners Make a Social Impact

After learning how to secure sponsors, I wanted to help event organizers get funding for their events. So, I decided to put my knowledge into the book How to Secure Sponsors Successfully. The feedback has been overwhelmingly positive, and the impact of the book remains strong. From providing information to the younger generations and seasoned professionals organizing fashion shows that showcase rich cultures, I found biggest reward in teaching  those who  create social impact. I look forward to connecting with you in my workshop or during a one-on-one consultation!

Empowering the Next Generation of Event Planners

Here is one of my favorite moments of sharing my knowledge and how a young person grasped the concept. Jemiah and his mother were visiting the United States from Guyana. I was editing the third edition of my book How To Secure Sponsors Successfully and had asked him to review it and share his thoughts. We decided to go live. Listen to his answers as I asked the questions. We spoke off-camera about the ways Disney's young stars are utilizing sponsorships.

Success Stories: The Impact of Teaching Sponsorship

Empowering Event Planners to Achieve Lasting Success

The most rewarding part of teaching how to secure sponsors is hearing about the successes of those I’ve helped. For example:

  • One person shared how they used the free information I posted on my Facebook business page to secure three sponsors for their event.
  • A young woman excitedly told me she secured not only a national brand as a sponsor but also changed up her language and got her millionaire friend to sponsor her event. 
  • I’ll never forget the young boy who attended one of my sessions with his mother and told me afterward that he was going to get sponsors for his school trip.

These stories remind me why I’m so passionate about teaching others how to secure sponsors.

More About Roberta

More About Roberta

More About Roberta

Born in New York City and raised in a village in Guyana.


An overcomer.


Love music. Enjoy comedy. A vegan.


First person of color to write books on planning sponsored-events and securing sponsors.


Watch Christmas movies all year round.

Favorite Quotes

More About Roberta

More About Roberta

"Each One, Teach One." 

African-American proverb


"Who Feels It, Knows It."

African and Caribbean cultures


"Love All. Trust A Few. Do Wrong to Noone." 

William Shakespeare, All's Well That Ends Well

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