How To Secure Sponsors Successfully
Events cost money. Sponsors fund events.
Sponsorship is funding paid to you by sponsors in exchange for partnering with your event.
Roberta Vigilance, event sponsorship consultant and author, brings decades of experience in securing sponsors for events. She began as an event planner looking to fund her own event and used her sales background to approach local businesses—before even knowing it was called “sponsorship.” That early success led to securing corporate sponsors and creating a method others could follow.
In this book, Roberta shares her three-step method to help you approach sponsors with confidence and clarity—whether you’re new to sponsorship or looking to improve your results.
This book goes beyond securing sponsors—it’s about creating win-win partnerships where both you and your sponsors succeed.
If you’re ready to stop guessing and start getting funded, this book is for you.
This book covers:
- Understanding sponsorship
- Communicating with sponsors
- Selling your event to sponsors
Skip the Guesswork—Secure Sponsors
“You’re one step away from getting funding like I did.”
This guide helps you make it easy for sponsors to say yes—and fund your next event.
Why This Book Works:
- Written with clarity for real-world use.
- Simple, straightforward, and easy to understand.
- No fluff. No begging. Just what works.
Benefits of This Book:
- Get funding for event including trips, movies, and tours.
- Stop overthinking and take action with confidence.
- One sponsor can cover your investment—quickly.
- Attract more sponsors.
- Validate your event’s value.
Received NAPS Seal
This edition received the NAPS seal and features a foreword by Ben Gay III, a living legend in the sales world who was personally mentored by Napoleon Hill and managed Zig Ziglar. It is also part of the public library collection in Central New York.
