About Roberta Vigilance

Roberta Vigilance is a global leader in sponsorship, helping event organizers become sponsor ready so businesses can confidently fund their events.

She began as an event planner with no sponsors, no connections, and no clear path.

After facing rejection from corporate brands, one conversation shifted her approach. She was asked whether she was referring to investors or sponsors—revealing she had been using the wrong language.

With a strong background in sales, she had always focused on providing value and alignment. Once she began using the correct language, she was able to communicate that value clearly—and started securing sponsors consistently.

She went on to secure sponsors for all of her events and developed a repeatable approach focused on value, structure, and positioning.

Today, Roberta helps event organizers become sponsor ready by strengthening their value, structure, and positioning.

Roberta believes all events can establish win-win sponsorship partnerships with the right approach.

Her work focuses on helping events communicate their value, strengthen their structure, and improve their positioning so businesses can confidently fund them.