Uncertainty around securing sponsors can delay opportunities to fund and grow your event. Roberta Vigilance advises and teaches through a simple, clear, and reliable framework that helps clients identify and solve sponsorship readiness challenges, gain clarity, improve their approach, and become Sponsor Ready to confidently approach and secure sponsors.
Roberta Vigilance started her business in 1999, leveraging her sales background to generate revenue for her own events. Before she knew the term sponsorship, she was selling her events to local businesses in her community.
When she approached corporate brands the same way she approached local businesses, she was repeatedly turned down. During one of those conversations, she learned that the approach she was using was called sponsorship. Roberta adjusted her language and approach and went on to secure corporate, local, and media sponsors.
For more than 20 years, Roberta has taught professionals how to understand sponsorship, communicate with sponsors, and approach and secure sponsors for events.
Her work focuses on solving sponsorship readiness challenges by helping clients communicate their value, strengthen their structure, and improve their positioning so businesses can confidently invest in their opportunities.
Roberta is also the author of How to Secure Sponsors Successfully, sharing practical insights to help event creators better understand sponsorship and approach sponsors with greater clarity and confidence.
