roberta vigilance

Roberta works with driven sponsorship seekers, event planners, and nonprofits seeking money for events.

Established in 1999, Roberta Vigilance began her event sponsorship dynasty as an event planner with a mission of creating opportunities for emerging talents who wanted to succeed on their own merits, enabling them to gain visibility and connections at events she coordinated.

Roberta leveraged her b2b and b2c sales background to fund her events by partnering with small and medium-sized businesses. It wasn’t until she approached corporations that she became aware of sponsorship.

She taught herself by trial and error how to secure corporate, media, and other sponsors. She wrote How To Secure Sponsors Successfully—to teach event professionals how to fund their events.

Roberta emerged as a frontrunner in event sponsorship, championing a win-win approach. While others saw sponsorship as charity, she recognized it as a business model built on mutual value—and created repeatable frameworks now used worldwide.

Roberta’s work is built on three unwavering principles—what she calls the Universal Law of Securing Sponsors: understand, communicate, sell. These battle-tested truths empower professionals to activate sponsorship with clarity, confidence, and lasting impact.

Clients describe her sessions as transformative—where confusion dissolves and clarity emerges. Whether she’s speaking to grassroots leaders or partnering with elite innovators, Roberta brings the presence of someone whose knowledge is lived, earned, and beyond imitation.

Her strategies are trusted on projects of any scale, from neighborhood initiatives to massive visions.

Roberta champions sponsorship awareness in communities and is known for leading a successful library tour series. Learn more about her community work [here].

When you’re ready to secure sponsors and grow your sponsorship, contact Roberta.