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Roberta worked in B2B and B2C sales before her journey into securing sponsors began.
Passionate about supporting emerging talents in the entertainment industry who did not want to compromise their morals, she launched an event planning business in 1999. Needing funding to cover the costs of the events, Roberta asked businesses in her community to fund her events.
Starting with no prior knowledge, experience, connections, or funding, in planning events and securing sponsors, Roberta faced the challenge of navigating unfamiliar territory.
Through trial and error, Roberta gained the skill set needed to secure sponsors by learning the sponsorship language and effectively selling her events to sponsors.
Roberta grew her business from planning events to securing sponsors for clients. She remains dedicated to sponsorship and is a thought leader in the industry, adding value to successful sponsorships and the event sponsorship industry.
"90% of securing sponsors is passion, 10% requires having the right knowledge, which my business and book 'How To Secure Sponsors Successfully' provide." Roberta Vigilance
Roberta Vigilance consults and educates on how to secure sponsors for events.
Event Sponsorship Consultation:
Event Sponsorship Education:
Roberta was born in New York City and, before the age of two, she was sent to be raised by her grandparents in Guyana, South America. She returned to the U.S. about a decade later and began her career in sales as a teenager, initially assisting customers and eventually participating in B2B interactions. Throughout her journey, Roberta gained a deep appreciation for cultural diversity and its impact on business interactions.
"Each One, Teach One."
Author Unknown
"Love All. Trust A Few. Do Wrong to Noone." Author Unknown
"Who Feels It, Knows It."
Author Unknown
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Roberta Vigilance
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