About Roberta Vigilance

Roberta Vigilance started her business in 1999 and was looking for money to cover the cost of her events. Leveraging her sales background, she sold her events to local businesses in her community before she knew sponsorship existed.

When she approached corporate brands the same way she approached local businesses, she was repeatedly turned down. It was during one of those conversations that she learned her approach was called sponsorship. Roberta adjusted her language and went on to secure corporate, local, and media sponsors.

Roberta teaches and advises on how to approach and secure sponsors for events.

Roberta's framework for approaching sponsors is simple, clear, and reliable. It has helped professionals gain clarity, improve their approach, and secure sponsors.

Her work focuses on helping events communicate their value, strengthen their structure, and improve their positioning so businesses can confidently fund them.