Event Sponsorship Training: Become Sponsor Ready
Learn how to secure sponsors for your event, anywhere in the world.
Securing sponsors starts with understanding how sponsorship works, communicating your event’s value, and presenting an opportunity that benefits both you and the sponsor. Built on 25+ years of experience in event sponsorship, this training teaches The Sponsor Ready Method.
The Sponsor Ready Method
Understand. Communicate. Sell.
Taught internationally through the book How to Secure Sponsors Successfully:
- Understanding Sponsorship. Learn how sponsorship works and approach sponsors with confidence.
- Communicating with Sponsors. Reach agreement with sponsors faster.
- Selling Your Event to Sponsors. Position your event as a partnership sponsors want to be part of.
The result: you’ll know how to approach sponsors, using a method that has helped events around the world secure sponsors.
Who It’s For
- Anyone securing their first sponsor
- Anyone who struggles to get a response from sponsors
- Event organizers and teams who want a repeatable process for approaching sponsors
- Entrepreneurs and small businesses hosting events
- Professionals who want to improve how they approach and communicate with sponsors
Choose Your Option
For Teams and Organizations
Give your team a repeatable process for approaching sponsors. Available online or in person.
For Individuals
Individual sessions are coming soon. Request notification.
The goal is to help you understand sponsorship, communicate your value, and build the skills to secure sponsors for your events.
Schools and Student Groups are welcomed
Students often help plan school events, club activities, performances, sports programs, and fundraisers without being taught how sponsorship works.
This age-appropriate group training introduces students to sponsorship, value exchange, clear communication, and win-win partnerships. Students learn how businesses can provide money and resources to support events—and what an event can offer in return.
The training can be adapted for student groups, business and marketing classes, event-planning programs, clubs, and youth organizations.
