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Roberta Vigilance
"Communities should not have a feeling of entitlement from sponsors, instead they should learn how to establish win-win partnerships."
- Roberta Vigilance
"If brands continue to take money and resources out of communities and don’t put anything back, how will communities survive? They won’t."
- Roberta Vigilance
Studies have shown that businesses supporting community events experience a 44% increase in brand favorability and a 33% rise in consumer engagement (source: Event Marketer).
Roberta spent a lot of time in the library at the end of writing the third edition of "How To Secure Sponsors Successfully" and met other professionals during her visits. Inspired by these interactions, she embarked on a local library tour with plans on a national tour, but COVID-19 abruptly halted her plans. A couple of years later, after the pandemic, Roberta's book 'How To Secure Sponsors Successfully' is now a valued part of public library collections.
Thanks to Paschal Ugoji, Shanti Shoemaker, and Mark Carter, Roberta's book 'How To Secure Sponsors Successfully' was entered into the public library in Onondaga County, Central New York, in 2022.
For over ten years, Roberta has been diligently posting valuable information on Facebook, designed to help you navigate the sponsorship realm and secure sponsors successfully. As you dig deep or scroll down through the posts, you'll discover a wealth of insights, tips, and advice that can guide you on your sponsorship journey.
Katlego Masama shares in the group:
Hi [Roberta], thank you very much for your advice last year, I was able to secure 3 sponsors.
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