How to Secure Sponsors for Events?
Become Sponsor Ready™ and Start Funding Your Event Through Sponsorships.
Become Sponsor Ready™
Sponsor Ready™ is a preparation process that helps you get funding for your event through understanding sponsorship, communicating the value of your opportunity, and confidently selling that value to sponsors.
Stop Begging Companies to Fund Your Event
Start Establishing Win-Win Sponsorship Partnerships
Companies do not become sponsors simply because an event needs money. They become sponsors when the partnership can help them connect with the right audience and achieve a clear goal.
You are not asking for a handout. You are presenting a valuable business opportunity.
Win-Win Is the Goal
A win-win sponsorship partnership provides your event, organization, or mission with support while giving the sponsor clear and useful benefits.
Both sides should understand what they will receive, what they will provide, and what success will look like.
YOUR GOALS + THE SPONSOR’S GOALS = WIN-WIN SPONSORSHIP PARTNERSHIPS
Sponsorship Does Not Mean
- Asking companies for donations or handouts.
- Giving a sponsor ownership or control of your event.
- Automatically giving away part of your ticket sales or event income.
- Bringing in investors who receive part of your organization.
- Creating an affiliate arrangement.
Sponsorship Does Mean
- Approaching companies whose goals connect with your opportunity.
- Helping the sponsor reach and connect with the right audience.
- Offering specific marketing rights and benefits.
- Helping the sponsor achieve clear business objectives.
- Protecting both sides through a written agreement.
The most successful sponsorship partnerships create meaningful value for both sides.
Sponsorship remains a marketing strategy used by major corporations to connect with the people they want to reach. Event creators and organizations can create that connection without giving away ownership of their events.
Understand Sponsorship Before Approaching Sponsors
Misconceptions about sponsorship cause many event organizers to become confused, avoid approaching sponsors, or leave money on the table.
You do not have to give away your event to gain a sponsor. You need to understand what you offer, what the sponsor needs, and how both sides can win.
Sponsors Secured Through Sponsor Ready™ Preparation
About Roberta Vigilance
Roberta Vigilance helps event creators and organizations become Sponsor Ready™:
- Learn the fundamentals of approaching and securing sponsors.
- Get personalized advice based on your goals and challenges.
With more than 30 years of event sponsorship experience, Roberta created Sponsor Ready™, a preparation process that has helped her and her clients secure sponsors—from local businesses to global brands.
Become Sponsor Ready
Explore Training
Explore Training
Explore Training
Learn the fundamentals of securing sponsors and how to sell the value of your event, organization, or mission to prospective sponsors.
Consulting
Explore Training
Explore Training
Receive personalized advice based on your goals and challenges to gain clarity on your approach and next steps.