
Approach Sponsors
Secure sponsors for your event by showcasing your value, structure, and positioning.

Secure sponsors for your event by showcasing your value, structure, and positioning.
Roberta Vigilance is a global sponsorship leader, consultant, and author. With nearly three decades in the event sponsorship industry, Roberta started as an event planner using her background in sales to sell her events to local businesses and approach corporate brands to fund her events. Through that experience, she discovered that her approach was called sponsorship.
Starting with no sponsorship experience and no connections to sponsors, Roberta built a proven approach that has helped events consistently secure sponsors.
Today, Roberta helps event organizers secure sponsors by helping them showcase their value, strengthen their structure, and improve their positioning.

Approaching Sponsors Tips