Event Sponsorship Expert: Educator & Consultant
Event Funding: Secure Sponsors for Events
Global trainer
Many event organizers and creatives pay out of pocket, experience underfunding, and miss sponsor opportunities because they misunderstand how sponsorship really works.
Roberta Vigilance is a business owner and event sponsorship consultant. Roberta helps audiences position their events clearly, avoid costly misconceptions, and approach sponsorship in a way that gets sponsors to fully fund their events.
With nearly three decades of experience in the event sponsorship space, Roberta has brought in both monetary and in-kind sponsorships from corporate sponsors to local sponsors. She trains, consults, and speaks on how to position events to get sponsors to fund them. Roberta is the author of several books with step-by-step guides to planning sponsored events, including her bestselling book, How to Secure Sponsors Successfully.
She teaches event organizers how to approach and secure sponsors for events. She is the go-to expert for learning how to turn event ideas into funded opportunities through her signature three-pillar framework: understanding, communicating, and selling.
Since 2005, Roberta has worked with and taught event professionals across North America, Africa, Europe, and Australia, sharing practical strategies that help events obtain the funding they need. Drawing on her early career in sales and her experience as an event planner creating sponsored events, she equips organizers with the tools and insight to present compelling win-win opportunities to sponsors.
Sponsors secured by VSG led by Roberta Vigilance
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How to Secure Sponsors Successfully
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