EVENT SPONSORSHIP EDUCATION & CONSULTING

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How to Secure Sponsors for Events?

Become "Sponsor Ready" and Start Funding Your Events With Sponsorship.

Mission

Our mission is to establish win-win sponsorship partnerships between events and sponsors by preparing planners and organizers to present the events they are passionate about as valuable partnership opportunities so they can secure sponsors.

How We Help You Become "Sponsor Ready"?

Education

Learn the fundamentals of securing sponsors for your event.

LEARN MORE

Consulting

Professional consultant Roberta Vigilance smiling in an office.

Personalized advice to gain clarity on your next step.

Community

Monthly meeting to answer your question and receive guidance. Stay on track. Get better results. Move forward with clarity. Cancel anytime.

Training

Two women engaged in a serious discussion at a meeting table.

Learn the fundamentals of securing sponsors for your event. Group training.

Feedback

Training

Feedback

Receive feedback on your proposal. Strengthen your positioning. Ensure your event is presented as a valuable partnership opportunity for sponsors.

Roberta taught me how to create valuable sponsorship offers and understand the level of value companies expect in return. She has been responsive, respectful, and a strong advocate for my interests throughout the process.

Sayaka Ganz, Sculptor

Roberta reviewed my outreach, improved my approach, and implemented a clear sponsorship strategy.

Andrew F., Financial Consultant

If you have a business with sponsorship potential but aren't sure where to start, Roberta is your expert. She helped us understand the inner workings of sponsorship and provided an action-packed plan to implement. Thanks to Roberta, we can now approach sponsorship with clarity and precision.

Tricia Small, Online Traffic Specialist

Roberta gave me a clear 1–5 step process to start securing sponsors for my upcoming event. I now feel confident approaching businesses and corporations nationally and internationally. In just one call, she provided the tools I needed to move forward.

Alison Harmon, Owner and Coach

Sponsorship presentation for churches and Nonprofits.

Register for Upcoming Event

Stop Begging Companies to Fund Your Event

Start Establishing Win-Win Sponsorship Partnerships

Companies do not become sponsors simply because an event needs money. They become sponsors when the partnership can help them connect with the right audience and achieve a clear goal.

You are not asking for a handout. You are presenting a valuable business opportunity.

Win-Win Is the Goal

A win-win sponsorship partnership provides your event, organization, or mission with support while giving the sponsor clear and useful benefits.

Both sides should understand what they will receive, what they will provide, and what success will look like.

YOUR GOALS + THE SPONSOR’S GOALS = WIN-WIN SPONSORSHIP PARTNERSHIPS

Teaching Moment from Roberta Vigilance

Sponsorship Does Not Mean

Asking companies for donations or handouts.
Giving a sponsor ownership or control of your event.
Automatically giving away part of your ticket sales or event income.
Bringing in investors who receive part of your organization.
Creating an affiliate arrangement.

Sponsorship Does Mean

Approaching companies whose goals connect with your opportunity.
Helping the sponsor reach and connect with the right audience.
Offering specific marketing rights and benefits.
Helping the sponsor achieve clear business objectives.
Protecting both sides through a written agreement.

There must be a win-win. The most successful sponsorship partnerships create meaningful value for both sides.

Roberta Vigilance

Understand Sponsorship Before Approaching Sponsors

Misconceptions about sponsorship cause many event organizers to become confused, avoid approaching sponsors, or leave money on the table. You need to understand what you offer, how the sponsor can benefit from what you have to offer, and prove how the sponsor wins. The deal should be based on a win-win for both the event and sponsor, naturally the audience is included.

How to Secure Sponsors for Events?

Mission

How We Help You Become "Sponsor Ready"?

Education

Consulting

Community

Training

Training

Feedback

Training

Feedback

Roberta taught me how to create valuable sponsorship offers and understand the level of value companies expect in return. She has been responsive, respectful, and a strong advocate for my interests throughout the process.

Roberta reviewed my outreach, improved my approach, and implemented a clear sponsorship strategy.

If you have a business with sponsorship potential but aren't sure where to start, Roberta is your expert. She helped us understand the inner workings of sponsorship and provided an action-packed plan to implement. Thanks to Roberta, we can now approach sponsorship with clarity and precision.

Roberta gave me a clear 1–5 step process to start securing sponsors for my upcoming event. I now feel confident approaching businesses and corporations nationally and internationally. In just one call, she provided the tools I needed to move forward.

UPCOMING EVENT

Register for Upcoming Event

Stop Begging Companies to Fund Your Event

Start Establishing Win-Win Sponsorship Partnerships

Win-Win Is the Goal

YOUR GOALS + THE SPONSOR’S GOALS = WIN-WIN SPONSORSHIP PARTNERSHIPS

Teaching Moment from Roberta Vigilance

Sponsorship Does Not Mean

Sponsorship Does Mean

There must be a win-win. The most successful sponsorship partnerships create meaningful value for both sides.

US

Understand Sponsorship Before Approaching Sponsors

Sponsors Secured Through "Sponsor Ready" Preparation

Highly recommended by more than 130 local business owners.

Books & Resources

Ready to Become "Sponsor Ready"?

Contact Roberta Vigilance