The Universal Law of Securing Sponsors
How To Secure Sponsors Successfully is a proven step-by-step textbook that shows for-profits how to secure sponsors for any type, size, and budget of events — anywhere in the world. It clears up the misconceptions about sponsorship that often stop planners, creators, entrepreneurs, and brands from getting funded — and instead shows you how to confidently secure sponsors successfully.
Securing just one sponsor can cover the full cost of this $99 textbook many times over. By applying its methods, you can raise thousands—even hundreds of thousands—of dollars in sponsorships. Beyond funding, sponsors bring credibility, new audiences, and long-term partnerships that help your event and business grow faster than relying on ticket sales or personal funds alone.
It serves as an educational resource to teach and learn the principles of building win-win partnerships with sponsors. Organized around the three pillars of securing sponsors — understanding, communicating, and selling — the book provides structured guidance and a systematic approach to identifying, approaching, and maintaining sponsor relationships.
Acting as a foundational tool for students, educators, and professionals, readers use this textbook to gain a consistent and successful approach to securing sponsors for events of all types and sizes—from small business gatherings and community expos to large-scale conferences, festivals, and global exhibitions.
Because nonprofit sponsorship is subject to government tax compliant requirements, this textbook focuses exclusively on for-profit organizations and professionals. This focus makes its pillars relevant for both academic and professional use worldwide.
Funding for Events
Skip the Guesswork—Secure Sponsors
“You’re one step away from getting funding like I did.”
This exclusive guide educates and shows you how to get funding for your next event. It isn't just a book, it's a lifelong path to event funding.
How to Secure Sponsors Successfully teaches you proven steps to get funding for your event. You can save your own money and partner with brands and other sponsors. No begging, no borrowing—just smart, strategic funding. Secure sponsors for community events, charity runs, trade shows, workshops, festivals, and more!
Why This Book Works:
- Written with clarity for real-world use.
- Simple, straightforward, and easy to understand.
- No fluff. No begging. Just what works.
Benefits of This Book:
- Get funding for event including trips, movies, and tours.
- Stop overthinking and take action with confidence.
- One sponsor can cover your investment—quickly.
- Attract more sponsors.
- Validate your event’s value.
Received NAPS Seal
This edition is honored to bear the NAPS Seal of Approval, recognizing excellence in sales. It includes a foreword by Ben Gay III, a legendary sales expert mentored by Napoleon Hill and who managed Zig Ziglar.
Received NAPS Seal of Approval