Roberta Vigilance coordinated a library tour that started in Bronx, New York with the goal of going global, to bring event sponsorship awareness to community leaders and organizations so they could get funding for events they were passionate about and that helped their communities thrive. In 2020, the tour came to an end because of the Corona Virus (COVID-19) panic that shut down libraries and many other buildings from opening their doors.
Voted by fellow business owners, Roberta Vigilance was named "Local Business Person of the Year" on Alignable and is highly recommended by more than 130 local business owners. She actively participates in community discussions and offers guidance to fellow entrepreneurs.
Youth shares feedback about event sponsorship and securing sponsors after reading the third edition revised of Roberta's book How To Secure Sponsors Successfully.
Studies have shown that businesses supporting community events experience a 44% increase in brand favorability and a 33% rise in consumer engagement (source: Event Marketer).
"If brands continue to take money and resources out of communities and don’t put anything back, how will communities survive? They won’t."
- Roberta Vigilance
"Communities should not have a feeling of entitlement from sponsors, instead they should learn how to establish win-win partnerships."
- Roberta Vigilance
For over ten years, Roberta has been diligently posting valuable information on Facebook, designed to help you navigate the sponsorship realm and secure sponsors successfully. As you dig deep or scroll down through the posts, you'll discover a wealth of insights, tips, and advice that can guide you on your sponsorship journey.
Katlego Masama shares in the group:
Hi [Roberta], thank you very much for your advice last year, I was able to secure 3 sponsors.
How To Secure Sponsors Successfully has been available since 2022 at the Onondaga Central Library System. It serves as a practical guide to secure sponsors for events.
In 2022, thanks to Paschal Ugoji, Shanti Shoemaker, and Mark Carter, Roberta's book How To Secure Sponsors Successfully became a valued part of the public library system and was entered into the public library in Onondaga County, Central New York. You can reserve your copy at local library.
Roberta Vigilance
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