Sponsorship Philosophy
If brands continue to take money and resources out of communities without returning value, those communities suffer. And when communities suffer, brands eventually suffer as well. I do not believe communities should feel entitled to sponsorship. I believe they should learn how to establish win-win partnerships that create value for everyone involved. Sponsorship is not charity. It is a partnership built on mutual benefit, shared value, and long-term partnerships.
Roberta Vigilance
Public Library Collection
Thanks to Paschal Ugoji and his colleagues Shanti Shoemaker, and Mark Carter, Roberta's book 'How To Secure Sponsors Successfully' was entered into the public library in Onondaga County, Central New York, in 2022. You can check out the book at your local library or ask your Librarian to order it.
