There are huge and common misconceptions about event sponsorship that could leave you stuck, cheated, overworked, underpaid, and taken advantage of. Learn to identify and avoid misinformed or deceptive deals that waste time and leave you without results. This chapter helps you approach the sponsorship process with the right mindset.
Knowing the sponsorship language is important. Roberta Vigilance, author of How To Secure Sponsors Successfully, had her requests for funding on the corporate level fail each time until she became aware of the language. When you speak their language, decision-makers are more likely to listen and accept your proposal. This chapter helps you build rapport, clearly express your event’s value, target the right sponsors, and communicate with confidence.
The ultimate outcome of securing sponsors is to close a win-win sponsorship deal. Your proposal needs to be value-backed and clear—without overwhelming. This chapter helps you write a sponsorship proposal that benefits both you and your sponsor. Example included.
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