Approaching and securing sponsors becomes easier when you understand how sponsorship works, how to communicate your value, and how to position your organization, program, initiative, or event effectively.
Understand how sponsorship works, eliminate common misconceptions, and learn the difference between sponsorship, donations, advertising, and other forms of support.
Learn sponsorship language and how to communicate your organization's mission, community impact, and value in a way that resonates with potential sponsors while being mindful of applicable nonprofit requirements.
Learn how to approach potential sponsors and create a sponsorship proposal that positions your organization and its opportunities effectively. Understand how to present sponsor benefits and value in a way that supports mutually beneficial partnerships.
Roberta Vigilance is an Event Sponsorship Consultant, Strategist & Educator who advises and teaches through a simple, clear, and reliable framework designed to help clients identify and solve sponsorship readiness challenges.
Event Sponsorship Training Seminar
September 20, 2026
12:00 PM–2:00 PM ET (New York)
2-Hour Live Online Training
$345 per seat