How I Work
I can help you:
- Identify the right businesses
- Understand what value to offer a sponsor
- Create valuable sponsorship opportunities
- Communicate the sponsorship effectively
- Approach the right decision-makers
- Move a conversation toward a partnership
What I Do
Training
I teach groups how to approach the sponsorship process toward securing sponsors.
Strategic Advice
I advise clients on sponsorship opportunities, strategy, proposals, prospective sponsors, outreach, and next steps.
Sponsor Sales
I lead the sponsor sales process, from strategy and prospecting through outreach, follow-up, and sponsorship discussions.
How You Can Work With Me
Request Training
Learn how to secure sponsors for events.
For clients who want to develop the knowledge and skills to manage their own sponsor outreach.
Request Consulting
Get advice for your sponsorship opportunity.
For clients who want an experienced perspective on their strategy, proposal, prospects, outreach, or next steps.
Request Sales
Have me lead the sponsor sales process.
For clients who want my team to take an active role in pursuing sponsors.
How My Sales Service Works
Sponsor sales is different from training or strategic advice.
When I lead the sales process, I am taking responsibility for actively pursuing sponsorship opportunities on behalf of the client.
Depending on the engagement, this can include:
- Developing the sales strategy
- Identifying prospective sponsors
- Conducting outreach
- Communicating with prospects
- Following up
- Managing sponsor conversations
- Working toward sponsorship commitments
Compensation
Sales service is structured as a retainer plus commission.
The retainer covers the time and professional work required to develop and manage the sales process. The commission is tied to sponsorship revenue generated.
My Approach
Sponsorship is a partnership-not simply a request for funding.
I look at an event from both sides: what the event offers and what a sponsor may want to achieve through its association with the event.
The objective is to identify where those interests connect and develop a sponsorship opportunity that creates value for both parties.
The goal is to establish a win-win partnership.
About My Experience
Roberta Vigilance is the author of "How To Secure Sponsors Succesfully' Roberta brings 25+ years of experience securing sponsors, teaching sponsorship fundamentals, and creating client strategies. She equips event planners and business owners to communicate their value, establish win-win partnerships, and secure sponsors for their events.