How I Work
I provide event sponsorship training, strategic advice, and sponsor sales services.
Many events have the potential to attract sponsors, but organizers may not know how to turn that potential into a compelling business opportunity.
They may struggle with:
- Identifying the right businesses
- Understanding what businesses want from sponsorship
- Creating valuable sponsorship opportunities
- Communicating the opportunity effectively
- Approaching the right decision-makers
- Moving a conversation toward a partnership
My work addresses these challenges by bringing knowledge, strategy, and experience to the sponsorship process.
What I Do
Training
I teach event organizers and businesses how sponsorship works and how to approach the process strategically.
Strategic Advice
I advise clients on sponsorship opportunities, strategy, proposals, prospective sponsors, outreach, and next steps.
Sponsor Sales
I lead the sponsor sales process, from strategy and prospecting through outreach, follow-up, and sponsorship discussions.
How You Can Work With Me
Learn
Learn how to secure sponsors for events.
For clients who want to develop the knowledge and skills to manage their own sponsor outreach.
Get Strategies
Get advice for your sponsorship opportunity.
For clients who want an experienced perspective on their strategy, proposal, prospects, outreach, or next steps.
Let Me Lead
Have me lead the sponsor sales process.
For clients who want me to take an active role in pursuing sponsors.
How My Sales Service Works
Sponsor sales is different from training or strategic advice.
When I lead the sales process, I am taking responsibility for actively pursuing sponsorship opportunities on behalf of the client.
Depending on the engagement, this can include:
- Developing the sales strategy
- Identifying prospective sponsors
- Conducting outreach
- Communicating with prospects
- Following up
- Managing sponsor conversations
- Working toward sponsorship commitments
Compensation
My sponsor sales service is structured as a retainer plus commission.
The retainer covers the time and professional work required to develop and manage the sales process. The commission is tied to sponsorship revenue generated.
My Approach
Sponsorship is a partnership-not simply a request for funding.
I look at an event from both sides: what the event offers and what a business may want to achieve through its association with the event.
The objective is to identify where those interests connect and develop a sponsorship opportunity that creates value for both parties.
The goal is a win-win partnership.
About My Experience
Roberta Vigilance brings nearly three decades of experience in the event sponsorship industry.
She teaches and advises event organizers and businesses on how to secure sponsors for events and provides sponsor sales services.