Practical strategies to help your audience secure sponsors and establish win-win sponsorship partnerships.
Understanding Sponsorship
How sponsorship works, what sponsors value, and why businesses choose to sponsor some opportunities and not others.
Communicating with Sponsors
How to communicate audience value, speak the language of sponsors, and create a meeting of the minds faster.
Selling to Sponsors
How to develop sponsorship proposals that provide sponsors with the information they need to make a decision.
Available as keynotes, workshops, webinars, conference sessions, and training programs.
Hi Roberta, thank you very much for your advice last year. I was able to secure 3 sponsors.
Roberta Vigilance is an educator and consultant in securing sponsors for events. After establishing an event planning business in 1999, she leveraged her background in sales and learned through trial and error that her approach to selling events to businesses was called sponsorship. Since then, Roberta has taught and worked with clients across North America, Europe, Africa, and Australia. She enjoys sharing her experience and insights through her universal foundational system designed to help audiences secure sponsors. Roberta is the author of several sponsorship books, including How to Secure Sponsors Successfully. The book focuses on the three universal foundational pillars of securing sponsors: Understanding Sponsorship, Communicating with Sponsors, and Selling to Sponsors.