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Roberta Vigilance specializes in securing sponsors, bringing over 25 years of experience and knowledge when working with clients. Securing sponsors for events can be challenging, especially for the inexperienced. Sometimes, events cannot be implemented due to a lack of money and resources, while other times planners leave money on the table by not maximizing profit. Roberta excels in helping you secure sponsors to make your event a reality and profitable.
How She Got Started:
Wanting to plan events but lacking the budget, in the 1990s, Roberta utilized her background in sales and learned through trial and error how to successfully sell her events to sponsors. She secured corporate, local, and various types of sponsors to cover the costs of her events. Now, she shares her experiences and insights, offering what she wishes she had known back then and current effective strategies to ensure profitable events, through her books and the services she provides. She is passionate about assisting event planners and nonprofits in securing sponsors.
Events and sponsors help communities thrive. They both play a vital role in community vitality. From local festivals to charity fundraisers, they bring people together, boost local economies, and support important causes.
Sponsors provide crucial funding and resources, while events create opportunities for connection, celebration, and growth. Together, they foster a sense of belonging, inspire positive change, and make our communities stronger.
Events facilitate direct interaction with target audiences, allowing sponsors to engage with attendees and build relationships. Through product demonstrations, interactive experiences, or promotional activities, sponsors can connect with consumers on a personal level, fostering loyalty and trust.
Through strategic partnerships with events, sponsors can unlock a myriad of benefits while contributing to the growth and vibrancy of communities.
Studies have shown that businesses supporting community events experience a 44% increase in brand favorability and a 33% rise in consumer engagement (source: Event Marketer).
Events and sponsors build thriving communities!
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