What I Do
I help events secure sponsors. I bring clarity and structure to secure sponsors for events.
Trusted for Sponsorship Clarity & Strategic Direction
Roberta listened, asked the right questions, and gave me a clear, step-by-step approach to securing sponsorship. I left confident and prepared to approach sponsors.
— Alison Harmon
Roberta helped us understand how sponsorship works and provided a clear, actionable plan. Her guidance brought clarity and precision to our approach.
— Tricia Small
My Sponsorship Mindset
Sponsorship works best when both sides win.
Not when value is discounted, taken for granted, or overpriced.
Understanding
I start with understanding. I seek to understand the property, the sponsor, and the value each brings. When understanding is present, assumptions fall away and decisions are made with intention rather than pressure.
Communicating
I believe sponsorship succeeds through clear communication—listening first, then speaking with purpose. When value is communicated clearly, expectations align, conversations move forward, and respect is established on both sides.
Selling
Selling is part of life and commerce. It is how people exchange value to meet real needs. In sponsorship, selling is not persuasion or pressure—it is clarity. When value is understood and communicated well, selling becomes a natural and respectful exchange.
When this mindset is applied, sponsorship moves beyond transactions.
It creates clarity, structure, and systems that support sustainable partnerships. This perspective is explored further in the full Sponsorship Mindset.
Not ready for training or consulting?
Start with a professional sponsorship proposal review.
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