Establish Win-Win Sponsorship Partnerships
Successful sponsorship creates a win-win. Both your event and your sponsors must benefit.
Whether you are starting with the fundamentals or navigating a specific roadblock, get the clarity and strategy you need to move forward in achieving your sponsorship goals.
Contact Roberta Vigilance for consulting and training.
Meet Roberta Vigilance
Roberta is self-taught in securing sponsors for events. She left college, in 1999, to start a business that planned events to showcase and network emerging talent. Led by passion, Roberta quickly realized that money was needed to make these events a reality. She leveraged her background in sales and sold her events to local businesses, closing 100% of her deals.
Wanting to assist more talent in achieving their goals, Roberta approached corporate brands with the same mindset of selling valuable benefits, and they all rejected her. Through persistence, she learned that her approach was called sponsorship rather than investment, giving her the language she needed to secure corporate sponsors.
In 2005, Roberta moved to Atlanta, Georgia. Between working a job and being a full-time mom, she did not have the time to pursue her goal of consulting on how to approach brands to fund events. Instead, Roberta decided to write and release her first book, which is known today as How To Secure Sponsors Successfully. In 2024, her book was awarded the prestigious National Association of Professional Salespeople (NAPS) Seal by Ben Gay III, the legendary sales author of The Closers book series.
With nearly three decades in the event sponsorship space—securing sponsors for events, teaching event creators the fundamentals, and advising clients on clearer sponsorship strategies—Roberta has worked with clients across the globe. Her signature training, "Sponsor Ready," is based on her book and guides students through the three core pillars of securing sponsors: understanding, communicating, and selling. Roberta provides advice that allows her clients to leave with clear next-step sponsorship strategy.
Roberta is a vegan and loves music. She resides in the United States.
