Sponsorship Awareness Library Tour

Roberta spent a lot of time in the library at the end of writing the third edition of "How To Secure Sponsors Successfully" and met other professionals during her visits. Inspired by these interactions, she embarked on a local library tour with plans on a national tour, but COVID-19 abruptly halted her plans. A couple of years later, after the pandemic, Roberta's book 'How To Secure Sponsors Successfully' is now a valued part of public library collections.

Studies have shown that businesses supporting community events experience a 44% increase in brand favorability and a 33% rise in consumer engagement (source: Event Marketer). 

Thanks to Paschal Ugoji and his colleagues Shanti Shoemaker, and Mark Carter, Roberta's book 'How To Secure Sponsors Successfully' was entered into the public library in Onondaga County, Central New York, in 2022. You can check out the book at your local library or ask your Librarian to order it.